Category: SEO Blog

Optimising a website without a clear focus on your targeted keywords is akin to embarking on a journey in a small boat, lacking any navigational aids, and heading westward with the hope of stumbling upon America. While there’s a slim chance...

In the realm of digital marketing, one question is always asked: “How long does it take to enhance your website’s rankings?” At Koozai, we understand that this is a vital concern for website owners and businesses of all sizes. In this...

In an era where digitalisation is reshaping industries, the construction sector has also embraced the power of digital marketing to achieve significant growth and visibility. At Koozai, we’ve spent over 15 years perfecting our craft of digital marketing, establishing ourselves as...

When you’re looking to choose a UK-based SEO Agency, many companies struggle to determine what is important and what isn’t. The need for SEO services and wider digital marketing services is only increasing, but a reliable agency can be hard to...

Understanding the dynamics of search engine rankings Website rankings often change over time, with some terms moving up and down in search engine results. Even after implementing extensive SEO strategies, there may be instances where certain keywords slip in rankings before...

Ranking in search results can be make or break for a website, but why are some at the top and some buried beneath them? It’s not a coincidence or luck, but down to Search Engine Optimisation (SEO). An online presence in...

YouTube is a powerful platform for content creators and businesses to reach a global audience. To stand out against the competition, it is crucial to optimise your YouTube videos. In this blog post, we will delve into the essential aspects of...

In today’s hyperconnected world, digital marketing has become an essential tool for businesses looking to thrive and succeed. As the digital landscape continues to evolve, it has become increasingly crucial to enlist the expertise of professional digital marketing agencies. Lancashire, a...

Ever increasing competition means having a strong online presence is essential for businesses of all sizes. Search Engine Optimization (SEO) plays a pivotal role in improving a website’s visibility and driving organic traffic from search engine results pages (SERPs). In this...

Internal links are essential for improving your website’s visibility in search engines and providing a better user experience. However, there are some common mistakes that can harm your SEO efforts. In this blog post, we will discuss these challenges and provide...

When it comes to SEO, there are many factors to consider, such as keywords, backlinks, and content quality. However, one aspect that is often overlooked is image optimisation. Optimising the file size and names of images can actually have a significant...

SEO can feel like quite the monster if you’re new to digital marketing, especially if you’ve just started a business and you’re not sure where to best place your efforts. As a new, or new-ish small business owner, we want to...

As a website owner or marketer, you may have experienced the frustration of seeing your organic rankings fluctuate over time. Even after putting months of effort into your SEO strategy, your website’s keyword rankings can drop suddenly or rise unexpectedly. So,...

Digital marketing has become an integral part of every business. In order to grow and achieve their marketing goals, businesses are turning towards digital marketing agencies for additional expertise and creativity to complement their in-house teams. Like many other major UK...

Author: Sophie Roberts, Managing Director of Koozai. Couldn’t make it to BrightonSEO this Spring? Then you’ve come to the right place! If you’re working in digital marketing, or were just too busy spinning plates to make it to all of the...

In the world of search engine optimization (SEO), rich snippets have become an increasingly important factor in determining the success of a website. Rich snippets are essentially additional data that can be added to a web page’s HTML code to provide...

TL;DR: Yes. Accessibility on websites has always been important, and one of the key aspects of design. As technology is increasingly helping those with disabilities, it has become intrinsically linked to search engine optimisation. More people rely on the internet in...

Digital marketing has become a crucial aspect of modern business, and Manchester, being a hub of commerce and industry, is home to some of the best digital marketing agencies in the UK. These agencies provide a range of services, from search...

When it comes to SEO we all know that there are a huge number of variables that go into ensuring that your website can rank as highly as possible in search engines. In fact, Google states that it uses 200 ranking...

If you’ve had any exposure to digital marketing since as far back as 2014, the chances are you’ve already heard of Google’s E-A-T guidelines: expertise, authoritativeness, and trustworthiness. Although Google highlights that content that demonstrates these factors doesn’t have a direct...

The big topic for SEO right now is Chat GPT and how to use AI to generate content. We’ve been saying “content is king” for several years, but now we have to include a caveat: the right type of content is...