At its simplest, an influencer is someone who can influence others. In influencer marketing, a form of social media marketing, brands pay that person to promote their product or service to their followers.

Celebrity endorsements were the original form of influencer marketing. But in today’s digital world, social content creators with niche audiences can often offer more value to brands. These smaller accounts often have very engaged followers on social media.

So, a social media influencer is someone who wields their influence through social media. When you hire an influencer to promote your products or services, that’s influencer marketing.

Statistics show that a quarter of marketers used some form of influencer marketing this year — and that number is only going up over time.

Not convinced that advertising with influencers can lead to real business results? Research shows that 40% of 18-to-24-year-olds and 20% of millennials had bought something within the last six months because a blogger or influencer recommended it.

For now, Twitter and Tiktok remain the platforms of choice for social influencers. According to estimates, 50% of marketers will use Twitter and Tiktok for their influencer campaigns in 2023. But keep an eye on Instagram as well as an influencer space.

Types of social media influencers.

Nano-influencers have 10,000 followers or fewer.

Micro-influencers have 10,000 to 100,000 followers.

Macro-influencers have 100,000 to 1 million followers.

Mega-influencers have 1 million+ followers.

This is all for defining influencer marketing, next I will be writing on How to Work With Influencers.

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