Top 5 Digital Marketing Courses & Certifications Online 2024 – MobileAppDaily

With online marketing growing at a rapid pace, digital marketing skills are in high demand. Expert digital marketing skills can help companies to attract new clients and expand their business. From search engines to mobile apps, all the top organizations use digital marketing in one way or another.

Online digital marketing courses can teach you employable skills that can help you get hired by top digital marketing companies. From individual learners seeking jobs to corporate teams looking to upscale skills, digital marketing courses can help everyone. 

In this article, we will round up the best online digital marketing courses available for students in 2024. In this list of the best digital marketing certificates and courses, we have something for everyone. Jump-start or boost your career as a professional marketer with the best digital marketing courses.

What is a digital marketing course?

With most businesses shifting online, digital marketing offers the most effective way to promote your business among a large audience. This technique is now widely preferred by businesses to spread relevant information about their products and services to potential clients.

Today, businesses rely heavily on digital marketing and demand skilled people for the same. Digital marketing certificates are based on the most recent online marketing trends. These courses are comprehensive enough to offer a detailed insight into the digital landscape.

A digital marketing certification course can help you develop all the relevant skills and knowledge required at the professional level. So, if you wish to drive a brand forward and make it profitable, a well-structured digital marketing course is all that you need.

Best Online Marketing Courses to Upskill in Digital Marketing | Compared &  Reviewed

Digital marketers can sharpen their skills and learn the fundamentals of marketing through multiple digital marketing training courses available online. These courses offer the best understanding of all the important skills and valuable resources at your fingertips. Learn the ins and outs of digital channels and polish your marketing skills accordingly.

We will provide you with an overview of all the top courses along with their important features. This guide will help you choose the best digital marketing online certification course for yourself. Let’s move ahead with our courses now:

1. The Complete Digital Marketing Course by Udemy

The complete digital marketing course offered by Udemy is the best digital marketing certification and course available for beginners. This course is suitable for anyone who wishes to excel in the field without any prior experience. With over 20 hours of training, practical sessions, and engaging quizzes, it is one of the most comprehensive digital marketing courses by Udemy. Google Adwords, YouTube, Pinterest, and Twitter are some of the popular sites covered in this course.

This advanced digital marketing course is extremely innovative and engaging. It is packed with projects, actionable lectures, and other interactive assignments. This course offers incredible value for money as it covers 12 key aspects under a single course. 

By the end of this course, you will confidently be able to implement expert marketing strategies across different marketing channels.

What do you get from this course?

• Learn valuable digital marketing skills as a beginner
• Develop effective ads for social media platforms like Facebook
• Build a professional WordPress website 
• Lifetime access to course updates
• Udemy certificate of completion 

2. Digital Marketing Specialization by the University of Illinois by Coursera

The digital marketing specialization course is specifically designed for professionals and entrepreneurs who are looking to develop an in-demand skill set. This course ensures that professionals are able to improve their knowledge and skills in digital marketing for their ongoing jobs.

Digital marketing classes offered by Coursera can also be beneficial in securing your desired job position. The course is backed by a number of renowned companies and universities, including Google, IBM, Intuit, and more.

The course allows you to learn digital marketing from industry leaders and gain all the latest digital marketing skills. 

What do you get from this course?

• Evaluate the latest marketing trends
• Improve marketing campaigns through analysis
• Understand the concepts related to data collection 
• Real-life capstone projects for hands-on learning
• Full-time access to all lectures and assignments

3. Fundamentals of Digital Marketing, Social Media, and E-Commerce by edX

Fundamentals of Digital Marketing, Social Media, and E-commerce is a basic digital marketing course suitable for beginners. This course is packed with all the essential marketing skills that you require to succeed in the digital economy. This course is based on 4 key themes that teach important digital skills using relevant theories, practicals, and analysis. With its unique approach, edX aims to remove the barriers and ensure affordable education for all.

This digital advertising course is suitable for analysts, small business owners, investors, professional marketers, and consumers. The modules of this course will teach you successful digital marketing and social media techniques. Additionally, you can also learn how to market yourself and your product in the market. 
Within just four modules, learners can master behavioral foundations, tools and principles, new forms of interactions, and new media platforms. The course will last for approximately six weeks.

What will you get from this course?

• Self-paced certification
• Adjust modules as per your schedule
• Themed modules covering both theories and analysis
• Practical exams, assignments, and projects
• Examine real-world digital marketing applications 

4. Free digital marketing classes by SkillShare

Digital marketing offers a vast landscape for professionals to explore and learn. With Skillshare’s digital marketing classes, you can learn a variety of tools, skills, and techniques related to all the primary concepts of digital marketing. Whether you are a beginner or an experienced marketer, this course can benefit you.

The digital marketing course online classes are based on real-life applications and situations to offer hands-on learning experiences for students. This course is specifically designed for lifelong learners and empowers the creative community with relevant and updated lessons.

If you are looking for the best solution to kick-start your career in online marketing, the Skillshare course is the perfect way out.

What will you get from this course?

• Create promotional videos for brands
• Learn to use appropriate hashtags
• Leverage the latest digital trends for enhanced performance 
• Knowledge about the best Instagram engagement secrets and tricks
• Learn all the SEO basics as a non-SEO as well.

5. Digital Marketing Specialist Program by Simplilearn

This program is considered the best digital marketing course, which offers a unique way to upskill industry experts. It is an online boot camp for all the latest and relevant digital skills. Additionally, you can get a professional certificate on the completion of this course.

The platform is known to provide 1500 live sessions on a monthly basis. Apart from digital marketing certification, Simplilearn also offers exceptional career support and expert advice for all learners. The program offers up-to-date knowledge about all the latest online marketing trends.

Learners can earn legit certificates from Facebook Blueprint, Google Ads & Analytics, and Hubspot. The courses last for around 8 months and include 5 different industry projects for students.

What will you get from this course?

• Expert knowledge from industry leaders
• Master SEO, PPC, and digital analytics
• Earn a master’s certificate
• Master social media, mobile marketing, and other digital strategy 
• Global certification from top universities

Comparing the top 5 digital marketing courses

What does a digital marketing course teach you?

Based on your requirements, digital marketing programs can help you learn both basic and advanced concepts related to digital marketing. Some of the key concepts introduced and detailed in the best digital marketing course online are discussed below:

1. Website marketing

A business website is the focal point for all digital marketing campaigns. It is a powerful channel to run successful promotional drives and ad campaigns for the products and services offered by your business.

2. Search Engine Optimization (SEO)

SEO uses smart strategies to help you rank your business page higher on search engine results pages. A higher rank gives you the best opportunity to reach the target audience and offer them all the relevant information about your services.

3. Pay-per-click marketing

PPC marketing is a unique technique for displaying paid ads for the targeted audience. Effective PPC strategies ensure good results in no time. PPC campaigns are extremely common on platforms like Google, Bard, Twitter, Pinterest, etc.

4. Content marketing 

Drafting informative content for the audience is the best way to promote your brand. Under content marketing, students can learn to draft engaging content to run a successful digital marketing campaign.

5. Social media marketing

It is one of the most popular and commonly used marketing techniques by modern businesses. Businesses can promote their brand on social media platforms like Facebook, Instagram, Twitter, and more.

What is the best digital marketing course based on your budget?

If you are pursuing a career in digital marketing or seeking a job as a marketer, these tips will surely help you. Following these tips will surely help you decide on the best digital marketing course based on your preference. Let’s discuss these tips in detail:

1. Free online courses

A free Internet marketing course is the best way to learn digital marketing tools and techniques. There are multiple courses offered by popular platforms like Google, HubSpot, Coursera, and more. These courses offer basic lessons about primary online marketing concepts like SEO, social media, analytics, e-mail marketing, and more.

Free online courses do not offer much personalization and advanced modules. These courses are only suitable for beginners.

2. Paid online courses

If you are looking for a more advanced diploma in digital marketing, paid online courses are perfect for you. These courses offer better quality content, interactive features, and a personalized experience for learners. In addition to the advanced digital marketing course, it also offers collaborative projects, quizzes, exams, assignments, and more.

Some popular paid online digital marketing courses are offered by platforms like Skillshare, Udemy, Udacity, and more.

3. Online boot camps

Enrolling in an online boot camp is an excellent way to improve your skills along with your job. These programs are extremely intensive and offer advanced modules about the latest tools and skills required on the professional front. These programs mostly last for a few weeks or months.

Some popular online boot camps are offered by Springboard, General Assembly, and Thinkful. If you are looking to transition to a new career or are planning to launch your own business, enrolling in a boot camp is the best option.

4. Offline courses 

Apart from online marketing courses, you can also enroll in offline courses from your local area. These courses allow one-on-one interaction with instructors and other learners. Popular colleges, universities, and other institutions offer offline classes for digital marketing.

How do you choose a suitable digital marketing course for yourself?

Choosing an appropriate digital marketing training course from an accredited institute and at an affordable price can be challenging. Based on our research, we have rounded up 5 main characteristics to look for in digital marketing courses. Let’s discuss them in detail.

1. Know Your Objectives

Before choosing a course, be clear about your objectives, goals, and expectations from the digital marketing training course. You can note both short and long-term goals while planning for your DM course.

2. Choose an updated course

Digital marketing is all about staying relevant in the ever-evolving landscape. Learners must opt for a comprehensive and updated course that is based on the ongoing trends in the digital marketing industry. The course must offer the latest learning modules on SEO, e-mail marketing, and more.

3. Time required

Assessing the time required to complete the course before finalizing it is very important. Be sure to verify that the time period of the course aligns with your preferences. Based on your learning objectives, you can choose a good DM course for a year or a month.

4. Modules and facilities

Some of the best digital marketing courses offer assignments and hands-on projects along with learning modules. These projects help learners to gain an insight into the real world and learn thoroughly. Additionally, you can opt for a digital advertising course that offers access to premium tools.

5. Generic Vs. Niche

Generic digital marketing courses offer an overview of all the key concepts of online marketing. While the niche-specific courses are only focused on a single concept. If you are seeking a new job or are starting out with your own venture, you must opt for a niche-specific digital marketing course.

6. Price

Once you have identified suitable digital marketing classes, compare the fee and payment structures offered by different institutions. Verify the fee and its breakdown as per different modules. In order to choose the right combination of fees, institution, and course, you must compare the modules and facilities offered by the top digital marketing courses.

5 reasons why you should learn digital marketing in 2024

As the economy continues to become more digital, the demand for digital marketing as a career will further increase. Here’s why you should invest in digital marketing programs in 2024.

1. Growing need for digital marketing experts

Many companies have digitized their operations for improved effectiveness and efficiency. This has led to a growing need for digital marketing experts who can promote their services. Digital marketers can help bridge the gap between businesses and end users. This can significantly improve the returns and increase sales for businesses.

2. Easy to start

One of the best parts of digital marketing is that it is an inclusive career option for job seekers. People from any background can choose online marketing as a full-time career. With appropriate certifications and experience, you can easily begin your career as a digital marketer. It is extremely straightforward in terms of its modules and tools as well.

3. The right kind of entrepreneurial skills

Apart from job seekers, digital marketing programs can benefit business owners and entrepreneurs as well. These programs can teach you essential behavioral skills like being proactive, good communication, responsiveness, and more. All these qualities can help an entrepreneur to stand out from the crowd and build a strong brand for themselves.

4. Diverse jobs 

Digital marketing jobs are not just popular but highly diverse in nature. Online marketing is a branch of marketing that has some other specializations as well. Under a comprehensive digital marketing training course, you can learn about offline marketing, e-mail marketing, social media marketing, and influencer marketing.

5. Recession-proof

Digital marketing is and will always be required in every sector. These jobs are said to be recession-proof because as long as the workforce has an internet connection and a laptop, the work can be done anytime. With the pandemic, businesses scrambled to shift their operations online, and the demand for digital marketers shot up ever since.

Conclusion

Irrespective of the level of your career, certified digital marketing courses can benefit you. From sharpening your existing skills to giving you an understanding of the latest trends, digital marketing courses can help you stand out among other job candidates. Digital marketing is an evolving landscape and on-going education can only help you keep up with it. Choose the best digital marketing course and excel in your next professional project.

• What are the best free digital marketing courses?

  The best free digital marketing programs available for learners include the following-

  • Google Digital Garage
  • HubSpot Academy’s Inbound Marketing Certification
  • Coursera’s Digital Marketing Specialization
  • Facebook Blueprint
• What are the best digital marketing courses for beginners?

  The best digital marketing courses for beginners available for learners include the following-

  • Udemy: Digital Marketing Masterclass
  • Coursera: Digital Marketing Specialization
  • LinkedIn Learning: Become a Digital Marketing Specialist
  • Skillshare: Digital Marketing Courses
• What are the best advanced digital marketing courses?

  The best advanced digital marketing courses available for learners include the following-

  • Google Digital Marketing & E-commerce Professional Certificate (Coursera)
  • Simplilearn: Digital Marketing Specialist Master’s Program
  • HubSpot Academy: Advanced Digital Marketing Certification
  • Market Motive: Advanced Digital Marketing Course
• Are there prerequisites for enrolling in a digital marketing course?

  The considerations for different digital marketing courses is mentioned below-

  For Beginner-Level Courses

  • Educational Background: 
  • Technical Skills
  • Language Proficiency

  For Intermediate-Level Courses

  • Basic Marketing Knowledge
  • Prior Experience
  • Completion of a Beginner Course

  For Advanced-Level or Specialized Courses

  • Professional Experience
  • Understanding of Core Concepts
  • Educational Qualification
  • Technical Proficiency

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