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Display & Video 360 FAQs

Display & Video 360 FAQs

By 12/02/2024 Digital Marketing, FAQ 0 Comments

DV360, or Display & Video 360, is a programmatic advertising platform developed by Google to streamline the management of digital media campaigns. Its functionalities include campaign management, audience targeting, data integration, and advanced analytics, facilitating the creation and adjustment of highly personalised ad campaigns.

Is DV360 categorized as programmatic advertising?

Certainly, DV360 functions as a programmatic advertising platform. It facilitates the automated buying and selling of digital ad space through the utilization of advanced targeting and real-time bidding technologies.

Is DV360 a self-service platform?

Indeed, DV360 operates as a self-serve platform. This means that marketers have direct control over managing various aspects of their digital advertising campaigns, including planning, purchasing, and measuring.

What is a DSP?

DV360 is a Demand Side Platform (DSP). DSPs allow advertisers to automate the buying process of digital ad space across multiple sources, ie addressing the “demand” of advertisers for ad space.

This is different from Supply Side Platforms, which as their name imply are aimed at the “supply” side of the ad offering, i.e. publishers offering ad space.

How does DV360 compare to Google Ads?

Google Ads primarily focuses on search and display advertising within Google’s properties, offering various ad formats and targeting options. On the other hand, DV360 is a programmatic advertising platform that covers a broader range of ad formats, channels, and inventory sources beyond Google. DV360 is designed for advanced programmatic buying, providing more sophisticated targeting options and automation features compared to Google Ads. The choice between the two depends on specific campaign objectives and the desired scope of advertising efforts.

How does DV360 integrate with other Google products?

DV360 is designed to be part of a broader Google Marketing Platform ecosystem, seamlessly integrating with other Google products to streamline your advertising workflow and enhance campaign performance. Here are some key integrations:

1. Google Analytics 360:

  • Link your Analytics 360 data for audience creation and targeting, campaign measurement, and performance analysis.
  • Gain deeper insights into user behavior and optimize campaigns based on website interactions.

2. YouTube:

  • Access YouTube inventory directly within DV360, including Google Preferred, YouTube Reserve, and TrueView formats.
  • Manage YouTube campaigns alongside other video and display campaigns on a unified platform.

3. Google Ads:

  • Leverage Google Ads audiences for targeting in DV360 campaigns.
  • Import conversion data from Google Ads for cross-platform campaign measurement.

4. Google Merchant Center:

  • Use product feeds from Merchant Center to create dynamic product ads in DV360.
  • Showcase relevant products to users based on their interests and search queries.

5. Campaign Manager 360:

  • Import display creatives from Campaign Manager 360 for use in DV360 campaigns.
  • Streamline campaign management across different ad formats and platforms.

6. Connecting DV360 to Looker Studio:

  • Looker Studio (formerly Google Data Studio) provides a seamless way to visualize your DV360 data for deeper analysis and presentation.

7. Additional Integrations:

  • DV360 also integrates with various third-party data providers, measurement platforms, and DSPs.

What is the pricing structure for DV360?

Google does not publicly disclose specific pricing details for DV360. The cost generally depends on various factors such as the scale and particulars of the advertising campaign, including elements like ad reach, targeting options, and the type of media being purchased.

To access DV360, you will need to a “seat” from one of the Google-approved resellers, who will typically charge a percentage fee on the amount spent via the platform.

What are the commonly used formats for digital media campaigns on DV360?

300×250
300×50
300×600
320×100
728×90
970×250

What are the general character recommendations for ad content on DV360?

Text can be added either on top of a static image, or as part of a rotating banner. However, keep the restrictions below in mind, so that the text remains legible.

300×250:
Headline: 15-20 characters
Description: 70-80 characters
300×50:
Headline: 10-15 characters
Description: 30-40 characters
300×600:
Headline: 20-25 characters
Description: 90-100 characters
320×100:
Headline: 12-18 characters
Description: 40-50 characters
728×90:
Headline: 20-25 characters
Description: 90-100 characters
970×250:
Headline: 25-30 characters
Description: 100-120 characters

Does DV360 offer reporting and analytics features?

DV360 boasts a comprehensive suite of reporting and analytics features to track campaign performance and gain valuable insights:
  • Real-time reporting: Monitor campaign performance in real-time with customizable dashboards and alerts.
  • Granular reporting: Analyze data across various dimensions like demographics, devices, placements, and creatives.
  • Attribution insights: Understand how different touchpoints contribute to conversions with multi-touch attribution modeling.
  • Conversion tracking: Track conversions across websites, apps, and offline channels using various methods.
  • Funnel analysis: Analyze user behavior throughout the conversion funnel to identify and address drop-off points.
  • Customizable reports: Generate reports tailored to your specific needs and share them with stakeholders.

The post Display & Video 360 FAQs appeared first on AccuraCast.

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