Has The Internet Become One Big Infomercial?

I try not to spend too much time on social media, but let’s face it, I grew up on the internet.

And I’ve noticed something really disturbing about it.

Recently, I’ve been obsessed with packing videos on TikTok like “packing for one month in Europe in a carry-on” or reviews of backpacks that open like suitcases.

I travel a lot, and live most of the year in another country to play professional soccer. Packing up my life each season is a huge stressor, and I’m always looking for better ways to plan outfits and pack better/less.

So, I learn a lot from these quick packing videos, like helpful tips and folding methods. But there’s one problem.

Every video leaves me feeling like I need to buy something new.

A new travel backpack, new toiletry containers, compression packing cubes, a fancy soap travel case (for $20, like how ridiculous?!), some multipurpose retractable charger, etc. etc.

Social media or social selling?

TikTok has quickly transformed from a fun app of random short-form videos to one huge marketplace for TikTok shop and affiliate links.

Instagram did the same before. YouTube is filled with influencers sharing their links and, well, constantly trying to influence you.

“So get off social media!”

Yeah, social media is the epitome of an online mall, but you’re fooling yourself if you think that’s the only place people are constantly shoving products in your face.

Everyone is out to sell

It feels like the entire internet is all about selling things now.

Yes, even Medium. You don’t need to look far to see someone promoting their course or affiliate links.

Google a question, get met with paid ads, company blog posts (with a CTA for their product or service), or an affiliate site that makes money from your views.

Everyone everywhere online is out to sell something. The place is one giant walking infomercial.

Courses, classes, digital products, promoting brick and mortar businesses.

“Find out how to make your first $1 on the internet…all for the price of my $100 course!”

It’s everywhere, and it’s overwhelming.

Awareness

Be aware.

There’s a high chance that anytime a person recommends a product, service, app, etc they have an ulterior motive like:

• It’s their product
• They’re getting paid to promote it
• They’re an affiliate
• They got it for free
• They aren’t getting anything for it now, but they hope to become an influencer or to work with that brand

I’m not knocking these people. I’ve been on the other end too.

It’s not always bad to buy something you see online either, but the key is to stop thinking you need every single gadget you see. You don’t. I don’t.

As great as it would be to have a leak-proof silicone bar soap holder for my travels, it’s not necessary and I’m definitely not paying $20 for it. A reusable baggy from my cabinet will do.