What Are PPC Management Services?

What is a PPC Management Service?

Definition: A PPC Management service is a pay-per-click management service where a PPC agency manages a business’s ad strategy and ad spend with the aim of increasing ROI.

What Is PPC Management?

PPC management is when a business owner trusts a PPC agency to create ads for them and oversee their PPC ad spend in order to drive maximum results at the lowest cost per result.

PPC stands for pay-per-click and is often associated with Google Ads. You want your website to appear for relevant searches made on the Google Search engine, and that’s what a PPC management firm helps you achieve..

What Does A PPC Specialist Do?

A PPC specialist fully creates and executes your pay-per-click ads and strategy from start to finish. These are some of the day-to-day tasks they perform:

• Keyword Research: They’ll look and see which keywords are being searched by your target audience and how often so that you know which keywords are worth paying for and ranking for at the top of the search results.
• Negative Match Keyword Research: In addition to identifying the keywords you do want to rank for, they’ll also determine which keywords you don’t want to rank for. For example, if you own a weight-lifting studio called LYFT, you don’t want your ads to appear when someone is trying to find the car service called LYFT. You can select “car” or “uber” as negative keywords. This is an ongoing task as the clicks your ads do receive will guide your specialist as to which searches are relevant for your business vs not.
• Channel Strategy: Most businesses choose to run their PPC ads on Google, but there are other channel options, including Bing and other affiliate networks. Your PPC agency will tell you which channel makes the most sense for your specific business and what strategy to follow on that channel.
• Campaign Strategy Optimization: Your PPC specialist will determine which PPC strategy is right for you given your goals, be it search ads, display marketing or what have you. From there, your PPC specialist should continuously optimize your campaign and strategy based on what’s working.
• Competitive Analysis: Your PPC specialist will perform a competitive analysis to understand your competitors’ strengths and weaknesses and formulate your PPC strategy accordingly.
• A/B Testing Ads: A good PPC agency will test multiple different ad creatives and/or copies to determine which ad and messaging is going to drive the most results at the lowest cost.
• Ad Monitoring: Your PPC agency should have a constant pulse on how your ads are performing, so they will do daily, weekly and monthly monitoring to ensure your ads are optimized and producing the results you want. They will keep an eye on your ROI to ensure it’s positive.

What Is The Purpose Of PPC Management Services?

The purpose of PPC management services is to drive high-intent website traffic to your website by the masses and thereby increase conversions (whether that’s leads or sales).

A PPC management firm will help you do this with effective ads that generate traffic and conversions at the lowest cost possible.

Who Should Hire A PPC Management Company?

Business owners should hire a PPC management company if their product or service is one that is searched for often online and they don’t have the skillset or time to manage PPC ads themselves.

Go through this checklist to see if you should hire a PPC management company:

• I am new to online advertising.
• Customers search for the product, service or solution I offer on search engines like Google when they need it.
• My company does not have / cannot afford an in-house advertising team.
• I don’t have the time to manage PPC ads myself.

What Are The Benefits Of PPC Management?

There are several benefits of PPC management including the following:

• Increased brand awareness
• More high-quality website traffic
• More conversions at a profitable cost
• Higher ROI
• Time saved from not managing everything yourself
• Expertise at the helm of your campaign

LYFE Marketing’s client Indique Hair and their PPC Ad Results

How To Execute PPC Management Effectively

Not all PPC management services are made equal. These are some things to look for that will make your PPC ads effective:

• Clear goals set so that your ads and strategy align with the outcome you want
• A dedicated squeeze page or landing page to direct the traffic to
• Budgeted and intentional ad spend so that your ads produce a maximum return for a minimal cost
• Ad and keyword monitoring so that you don’t waste any advertising dollars on items that are not producing results
• A short-term and long-term strategy that ensures you’re securing quick wins now as well as setting your business up for success later

PPC Management Services FAQs

What does a PPC manager do?

A PPC manager creates pay-per-click ads for your business, oversees the strategy behind them and optimizes them to drive website traffic and conversions for your business.

What does a PPC ad do?

A PPC ad appears on search engines like Google for specific, relevant keywords you select so as to drive high-intent traffic to your website. You pay every time someone clicks on your ad, which is why it’s called a pay-per-click ad.

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