If “How can I promote my furniture store?” has crossed your mind. Here are some strategies for digital marketing you can use:

1. Have a well-designed and easy-to-navigate website
2. Let furniture shoppers find you through search engine marketing (SEM)
3. Provide a rich mobile experience with augmented reality (AR)
4. Use content marketing to increase awareness
5. Tap into new audiences with social media marketing
6. Create an email marketing workflow to nurture leads and foster loyalty
7. Use remarketing tactics

Let’s discuss each digital marketing idea:

1. Have a well-designed and easy-to-navigate website

Consider your website to be a virtual showroom for furnishings. Use it to extend a warm welcome to new clients and guarantee a positive first impression.

With the help of a well-designed website, you can raise awareness, generate leads, and increase sales. Make it simple for visitors to your online showroom to identify the products that best suit their needs. Make the checkout procedure as easy as possible!

Your furniture company’s website should have a responsive design among other features because 74% of Internet users are more inclined to return to mobile-friendly websites. Your pages will appear correctly on different devices thanks to a responsive web design, preventing your carefully selected product photographs from seeming deformed on smaller screens.

2. Let furniture shoppers find you through SEM

Furniture businesses, like any other business, will profit by appearing highly on search engine results pages (SERPs) for pertinent inquiries. Did you know that the first organic search result has a 10x higher chance of receiving a click than the tenth?

Ensure that your website shows on search engine results pages (SERPs) when potential customers enter furniture-related search terms. This is possible with search engine optimization (SEO).

The following actions will improve your SERP ranking:

• Keyword research: Find out the relevant queries that Internet users are typing in their searches and their search intent.
• On-page SEO: Include unique title tags and meta descriptions for each webpage.
• Creating and optimizing content: Creating useful and relevant content for your target audience helps you provide answers to your customers’ pain points. Make sure you also optimize existing pages, as your prospects’ search intent change.
• Link building: A link from another website to your site (also called a backlink) is like having another business vouch for yours. Earn backlinks from reputable websites and directories.
• Improving your page speed: Page speed is one of Google’s ranking factors, as if affects a user’s experience. A page that loads quickly gives users a pleasant experience, hence it’s a page that Google will recommend to searchers.

SEO takes time, though. If you have limited-edition products that you want to promote sooner, implement pay-per-click (PPC) advertising campaigns on search.

Here are some of the things you need to do to get started with your PPC campaigns:

• Planning your target keywords
• Creating your landing pages
• Writing your ad copies
• Measuring your results

3. Provide a rich, mobile experience with AR

Consider using augmented reality (AR) to engage your audience with something novel and cutting-edge. AR allows users to view images in their surroundings by projecting computer-generated images into the actual world.

Furniture consumers will find this function to be useful. You can use augmented reality to let people see their living space with the couches on their shortlist from your furniture store!

Choose WebFX as a partner if you believe that implementing AR is one of your marketing strategies for furniture. We’ll be happy to assist you with your needs for AR.

4. Use content marketing to increase awareness

One of the many advantages that content marketing extols is raising the profile of your company.

Develop a successful content marketing plan to position your company as a reliable authority. You may provide Digital Marketing dependable and practical marketing messages to your audiences with the aid of your content.

With the aid of informative blog posts, instructive videos, and infographics, you can nurture your prospects.

Take furniture built from sustainable materials as an example. You can use blog posts and videos in your content marketing strategy to explain where your supplies came from and how your goods were produced ethically.

5. Tap into new audiences with social media marketing

Today, more than 91% of businesses use social media. If your business is not present on any social media platform, you’re missing out. Whether you’re trying to reach young adults or adults aged 50 to 64, there’s a platform you can use to tap new audiences.

Employ a two-pronged social media marketing strategy:

• Organic social media strategy: Post relevant, timely, and useful information for your prospects on social media. You can even share testimonials of your happy clients in photo or video formats.
• Paid social media strategy: You can run paid ads targeted to specific audiences who may be interested in your brand and products. You can create and target lookalike audiences on Facebook and Instagram for your awareness and lead generation campaigns!

6. Create an email marketing workflow to nurture leads and foster loyalty

Did you know that 53% of U.S. consumers say that they’ve purchased a product from a retail store after receiving an email about it? Leverage the power of email marketing workflows to nurture your leads and foster loyalty among your existing customers.

Did a user sign up for a newsletter? Send them informative articles that help them make purchase decisions. Make sure you send relevant content to each buyer persona segment of your subscribers.

Did a user leave an item in their cart without checking out? Send out a cart abandonment email.

Did a user make a purchase? Send out a short survey to ask about their in-store or online store experience. Consider giving them a discount code or special offer for their next purchase when they’ve completed the survey.

If you want to send emails to your customers, email management tools like EmailMarketingFX can help you automate workflows.

7. Use remarketing tactics

Furniture stores should utilize this tactic because one remarketing campaign can result in a 161% boost in conversion rate.

Remarketing is a tactic that connects with customers who have already interacted with your company online. Display advertisements, which appear on websites owned by other people, can be used to remarket to these users.

You can remarket via email as well. You can email a user who adds an item to their shopping cart but departs your website without checking out. These messages, known as cart abandonment emails, remind your customers about their upcoming transaction.

You can effectively remarket to your clients using social media. Facebook enables you to create custom audiences of your current clients or leads as well as those that resemble them. By creating an ad set that specifically targets your lead demographic with appealing ads, you can remarket to your warm leads.