How TikTok is Transforming Businesses in Myanmar

Myanmar’s Digital Challenges Post-Coup
Myanmar has faced many challenges since the coup, especially with the government’s ban on Meta platforms like Facebook, Instagram, and WhatsApp. While people in cities use VPNs to access these, TikTok is growing quickly, especially in rural areas.

TikTok’s Rapid Growth in Rural Myanmar
TikTok’s rise in Myanmar is due to a few key reasons. Its easy-to-use design is perfect for people with low digital skills. Unlike Facebook, which can be tricky, TikTok is simple and fun. Telecom companies have also helped by offering unlimited TikTok data packages, making it even more popular.

Rising User Base
Currently, there are about 16 million TikTok users in Myanmar. This number might soon surpass Facebook users, who are declining because of the bans. In rural areas, TikTok is becoming the main platform for connecting with others.

How Brands Are Reacting
Despite TikTok’s popularity, many big brands are still unsure about using it. They worry about controlling their content and staying safe on a new platform.

However, small businesses are jumping on board and are already seeing good results. They’re making content themselves and using local influencers to promote their products.

Shift in Digital Marketing
As Facebook faces more bans from the Myanmar military government, small businesses are finding they have no choice but to join TikTok. This is changing how digital marketing works in Myanmar.

Tips for Big Brands on TikTok
For big brands planning to use TikTok, here are some simple tips:

• Work with Local Creators: Team up with popular TikTok users to make your brand more relatable.
• Encourage User Content: Get your customers to create videos about your brand.
• Be Culturally Aware: Make content that connects with Myanmar’s people.

What to Avoid

• Avoid Perfect Ads: TikTok users prefer real, unpolished content.
• Don’t Ignore Trends: Stay up-to-date with what’s popular on TikTok.
• Don’t Forget Humor: Funny content works well on TikTok.

How NGOs Can Use TikTok
NGOs in Myanmar can also benefit from TikTok by:

• Telling Stories: Use short videos to share impactful stories about your work.
• Partnering with Influencers: Work with local TikTok stars to spread your message.
• Educating with Fun Content: Create educational videos that are also entertaining.

Conclusion
As Myanmar’s digital world changes, TikTok is quickly becoming the leading platform, especially in rural areas. While big brands might be slow to join, small businesses and NGOs that adapt to TikTok’s style will find great opportunities. In the years to come, TikTok could become the most important digital platform in Myanmar. Brands that act now will be ready for this new reality.