Tips for Email Marketing if you are a newbiee (2024)

Wonder how to start your first email marketing? I have concluded 5 simple tips for you to follow so you don’t have to.

1. Segment your list

It’s very important to know your target. Targeted emails convert better when you match your focus subscribers. You need to identify some key behaviours like:

• who reads your email
• who opens your email
• who is first time buyer
• who is repeated buyer
• etc…

you need to send the right email to the right subscribers!

2. Leverage automation

Set up automated email sequences that activate based on specific actions or timed intervals. This allows you to:

• Follow up with potential leads
• Upsell and cross-sell products
• Retarget customers through email

By doing this, you can nurture your email list effortlessly, without needing to manage it manually all the time.

I know I know, it sounds easier than do, that’s why I use Clickfunnel to help with setting automated email sequences so that I don’t need to manually manage every interaction. Clickfunnel has built-in-tools like Follow-Up Funnels that allow me to automate email marketing based on user behavior, actions, or time intervals.

3. Optimize for mobile

Most emails are opened on smartphones, so make sure they display perfectly on any screen.

• Optimize your images
• Keep the design simple
• Use responsive templates

Always test your email on different devices before sending to ensure everything looks right and functions properly. I was introduced by my marketing friend that ConvertKit and ActiveCampaign are equally good on helping marketers with their remarkable services like respomsive design and mobile optimization features.

4. Diversify your content

Try to keep your emails engaging by addressing various needs. You can send three main types of emails to your subscribers:

• Sales-focused
• Content-focused
• Personality-driven

By mixing these styles, you’ll keep your emails fresh and ensure they’re always worth to be opened and read.

5. Create eye-catching subject lines

The subject line is the first thing your subscribers notice, so it needs to stand out. Consider:

• Adding emojis
• Asking intriguing questions
• Hinting at a big reveal

A captivating subject line catches subscribers’ attention, increasing the likelihood of them opening your emails.

So to sum up,
1. Segment your list
2. Leverage automation
3. Optimize for mobile
4. Diversify your content
5. Create eye-catching subject lines

and remember to start applying those tips and repeat to see better result in your email marketing!

Disclaimer: These results are not typical and your experience will vary based upon your effort, education, business model, and market forces beyond our control.

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