If there’s one thing I’ve learned, it’s that the right tools aren’t just about making your work easier — they’re about helping you grow, think smarter, and create better. In 2024, I spent more to invest in tools that don’t just save time — they help me stay ahead of the trends. And let’s be honest, they’ve saved me from more than a few “What now?” moments.

Here’s the list of tools I’ve invested in for 2024 and how they’ve shaped my work:

1. DataCamp

It might be a bit late, but in 2024, “DATA” has become my favorite word. I’ve realized that working with data isn’t just a surface-level skill — it’s something you need to approach with the right mindset and tools. Like I’ve mentioned before, “Data and AI will become as essential as email and the internet”.

That’s why I’ve decided to dig deeper into data skills, and DataCamp has been pivotal in this journey. From learning AI fundamentals and analytics to diving into programming, it keeps me on the right track. What I love most is how approachable and structured the learning process feels — I actually enjoy it, which says a lot!

2. Gemini Advanced

This is a subscription I completely underestimated at first. But recently, it blew my mind when I realized it could even write in my native language — Burmese. Sure, it’s at the level of an entry-level content writer, but still, that’s impressive!

I’ve been using Gemini Advanced for a few months now to elevate my international marketing efforts. From planning campaigns and organizing content to staying on top of the digital trends, it’s become an essential part of my workflow. It’s like having a personal strategist whispering, “You’ve got this.”

3. ChatGPT Plus

ChatGPT is my thinking partner since early 2023. It helps me brainstorm, refine ideas, and solve problems faster than my morning coffee kicks in. But let’s be real — it’s only as good as the questions you ask.

As the popular AI saying goes, “Garbage in, garbage out” (GIGO).

Crafting the right prompts is half the battle, and once you get that right, it feels like you’ve unlocked a whole new level of productivity.

4. Caption.ai

As a digital marketer, I sometimes find myself editing videos to pull out the best highlights. That’s when I discovered Caption.ai — it’s a lifesaver! It saves me hours by automating captions and even adding effects and animations.

Sometimes, you just need a quick win, and Caption.ai delivers exactly that. For me, it’s fast, reliable, and ensures my content always looks sharp and professional without breaking a sweat.

5. MidJourney

You’ve probably heard of MidJourney — it’s been making waves for a few years now. What’s impressive is how it has evolved to generate AI models for brands, and many global giants are investing in tools like this. Mine? Just the standard plan (hehe), but it’s still a game-changer!

It creates visuals and concepts so stunning that they make people stop scrolling. Honestly, sometimes I look at what it generates and think, “Did I really make this happen?” It’s not just about the results — it’s about the little sense of pride I get from using AI to craft something that looks so polished and realistic.

6. Coursera Plus

If DataCamp is for learning technical skills, Coursera is for seeing the bigger picture. From leadership and AI to marketing trends and beyond, it has everything I need to keep growing.

It’s my go-to when I want to challenge myself or explore something new. What I love most? It’s always there, ready and accessible whenever I need it.

“It just feels good to have a library of knowledge at my fingertips.”

7. Canva

When I need to give design briefs to my creatives — whether it’s for a business card, a banner, or anything in between — Canva is my starting point. It helps me draft my ideas quickly and accurately, making the handoff seamless. From there, my team takes over with their Adobe Suite wizardry (which, let’s be honest, is way above my skill level — haha).

Whether it’s creating a polished presentation in minutes or designing visuals that look like I spent hours on them, Canva has my back. It’s the tool that makes me look good — no questions asked.

Why These Tools Matter

Each of these tools has a purpose. They’re not just subscriptions sitting on my credit card statement — they’re investments in myself. They help me save time, spark creativity, and grow my skills.

But here’s the thing — tools don’t do the work for you. They’re like a great pair of shoes: they can take you far, but only if you’re willing to put in the effort to walk the distance.

That said, these are just my personal go-to tools. They’re not the only ones I use in my daily work routine — especially in the ever-evolving world of digital marketing. There’s always room to explore more and adapt as needed!

“Thank you for making it here! I truly appreciate your time and hope this has brought you some value”