Lets talk about Funnels!

Lets talk about Funnels!

What is funnel?

Funnels make selling easier by guiding potential buyers step by step until they’re ready to purchase.

This sets you apart from other nyama-nyama marketers who don’t understand marketing science.

A funnel is a marketing system that attracts people and guides them to buy.

Funnels aren’t just for sales. They have different applications, and we’ll explore some.

They ensure you’re marketing to the right audience. Even if they’re not ready to buy, you have a system to follow up until they are.

Why do we need funnels?

Simple.

A funnel helps attract the right people instead of random, uninterested ones.

It warms them up so they trust you before buying.

Then, it automates the selling process, so you don’t have to chase customers manually.

Ever clicked an ad, signed up for a freebie, got emails, and later bought something?

That’s a funnel at work!

Can you think of a time you went from “just looking” to actually buying?

That was a funnel experience.

Funnels work with key marketing principles and have three stages:

1. Top of the Funnel (Awareness) – People first discover you, usually through ads, blog posts, or social media.

2. Middle of the Funnel (Engagement & Nurturing) – You build interest using freebies, email follow-ups, webinars, etc.

3. Bottom of the Funnel (Conversion) – This is where people finally buy through sales pages, checkout pages, and upsells.

Ask Yourself

What are you selling?

How will you attract, engage, and convert your audience?

Types of Funnels

1. The Sales Funnel

This classic funnel moves people from “I’m interested” to “I’m buying this.”

Here’s how it works:

Someone sees an ad, social media post, or email.

They land on a page that explains why your product is amazing.

They buy immediately or receive follow-ups until they do.

For example:

Selling a course? A simple funnel moves people from an ad to a purchase page.

Offering a service? Your funnel guide leads to booking a call.

Running an e-commerce store? This funnel turns browsers into buyers.

2. The Lead Generation Funnel

This funnel builds a list of people ready to buy.

Instead of selling immediately, you collect leads (emails or phone numbers) and warm them up—especially if they’re a cold audience.

How does it work?

1. Offer something valuable for free (a guide, checklist, or free training).

2. People sign up with their email or phone number.

3. You follow up with emails, DMs, or WhatsApp messages to build trust and eventually sell.

Ever seen an ad like “Download this free meal plan to lose 5kg in 30 days”?

You enter your email, get the free plan, and a few days later, you receive an offer for paid coaching.

That’s the lead generation funnel in action!

3. The Tripwire Funnel

This turns freebie seekers into buyers instantly.

It works by offering a super cheap, irresistible deal to convert cold leads into paying customers.

Example:

A web designer offers 2,000+ free templates.

After signing up, people get an offer for the pro version at ₦2k.

₦2k, ₦3k, or even ₦5k feels like nothing.

How to use this:

Sell digital products? Offer a low-cost workbook or template.

Have an ebook? Add a paid bonus immediately after sign-up.

Once someone buys, they’re more likely to buy again!

4. The Webinar Funnel

This funnel educates first, then sells.

Here’s how it works:

1. Offer a free online training on a valuable topic.

2. People sign up and attend.

3. At the end, you introduce your paid program, course, or service.

Example:

Selling a course? Do a free training that leads to your offer.

Selling fitness coaching? Host a webinar on “The Top 3 Weight Loss Mistakes” and introduce your coaching program.

Funnels automate selling, attract the right audience, and increase conversions.

Which funnel do you need for your business?