How to Leverage Dynamic Inventory Ad Tech

Dynamic inventory advertising from Adpearance allows you to target potential customers with unique, model-specific ads featuring in-stock inventory and up-to-date pricing. 

The results? Better click-through rates and more conversions. Types of Dynamic Inventory Ad Tech include:

Dynamic Inventory Search Ads

Dynamic inventory search ads are a great option for both new and used inventory advertising. Target ready-to-buy shoppers performing model-specific searches with relevant and up-to-date dynamic inventory search ads. Include your selection of inventory features in the ad such as price, stock, savings off MSRP, and lease rate.

When you get a new used vehicle on the lot, Adpearance enables the appropriate make and model keywords, feature-specific pricing, and stock information for the ad copy. As soon as that used unit sells, we’ll pause all keywords associated with that model so you’re not spending ad dollars on already-sold inventory.

Dynamic Inventory Display Ads

Serve potential customers with remarketing ads personalized to each user with inventory details based on their specific browsing history. The ability to create relevant remarketing ads for each user with dynamic inventory display ads can dramatically impact the ROI of your ad campaigns. 

Target users who visited your dealership’s website with ads that contain the exact inventory they viewed, while it is still in stock. Dynamic inventory display ads also allow you to target in-market, similar audiences, custom-intent, and affinity users. These ads show them specific models, based on their previous online behavior.

Dynamic Inventory Video Ads

Significantly reduce video advertising costs for your dealership with dynamic inventory video ad tech.  This allows you to easily create video ads from your website’s live inventory information and creative assets. Dynamic video campaigns on YouTube are incredibly cost-effective as you only pay when viewers click on or watch the entirety of your ad. Run precision-targeted remarketing and buying intent campaigns that feature your live inventory to reach low-funnel shoppers.

Dynamic Inventory Facebook Ads

Keep your ad copy and creative up to date without the tedious work of continuously having to update ads as inventory changes. Leverage dynamic inventory Facebook ads and target users with VIN-specific ads that link directly to the vehicle detail pages on your dealership’s site to drive high-quality traffic. Connect your website’s live vehicle inventory with the Facebook advertising catalog to create ads with a carousel that includes vehicle descriptions, up-to-date pricing, and more. 

Adpearance digital advertising campaigns are focused on driving sales, not clicks. We’ve built dynamic inventory ad technology to link the inventory on your lot to live ads. Reach out for a free digital analysis to assess the opportunity in your market and determine how you can leverage dynamic inventory ad tech for sales success.

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