This Simple Guide Will Help Your Digital Product Stand Out From The Competition And Attract A…
HOLD UP!!
BEFORE YOU GET ALL EXCITED!!
This FREE guide works best for Ebook owners, online course creators, Saas businesses, and coaching businesses. If this isn’t you, then this guide is NOT for you. So I advise you don’t download it.
If you do meet the criteria and are not willing to read this obnoxiously long page. You just want the guide, here you go.
Picture this.
You’re in your little home office scouring the internet and social media looking for problems people are facing.
Problems you have the expertise to share your knowledge on.
It doesn’t take long before you find a recurring issue troubling a lot of people.
“AHA!!! Another idea for a product.”
Then it starts.
For the next few months (or years), that home office (along with several cups of coffee) becomes your best friend.
You gather even more research on the topic, maybe even get help from a few colleagues.
Either alone or with help, you put a lot of time and effort into making this digital product as valuable as you possibly can.
Until Finally!!
It’s done. Hours and hours of planning, writing, recording videos, researching, etc.
Your product is done and Boy! does it look amazing.
Unfortunately, this digital product is just laying there on your laptop…lifeless.
“Months of work just for this?” you think.
You quickly realize that creating the digital product is only half the battle…
The REAL Battle Is Marketing And Getting People To Buy
As well-crafted as it is, it won’t make you money laying dormant on your laptop.
In a sea of other digital products that might look very similar to yours, you’ll need some targeted traffic to your product page.
At this point, you don’t own any asset to which you can market your products to at any time. (You’ll never have this problem again when you read step 4 in the guide.)
So as expected, you decide to post relevant content on social media. Facebook or Instagram to be exact.
Because you’ve probably heard…
“The best way to have a successful business is selling on social media.”
Is it really though??
Quick question.
How many followers have you got on these social media platforms?
Probably in the thousands right? Good.
Now how many are actually customers of yours??
*Silence*
Let’s assume 200 or 300
Now how many of those “200 to 300” are recurring customers?
*very awkward silence*
Not surprising. Most of those followers are either bots or people that don’t resonate with the problem your product is solving.
They probably just liked one of your posts and followed afterwards. Down the road, they might even unfollow you.
For the ones that do like your content and would like more of it, Mr algorithm shows you how unpredictable it can really be…
Reducing your content reach and making it hard for you to communicate with your audience as often as you’d like.
Okay, posting content doesn’t bring the best returns, so you decide to run paid ads.
Bold move.
But the ad costs keep increasing…
Would you imagine?… Facebook is trying to take more money from you?!?
“How could they??”
Don’t they realize there’s a recession soon?
It’s no news that it’s getting increasingly expensive to buy people’s attention with ads.
And with talks of a recession getting louder and louder, these ad costs will seem more like an uncalculated risk than an informed investment.
People will be less inclined to spend, meaning low ROI from your ads.
That’s if the reduced sales don’t cause a hole in your marketing budget.
“Maybe I Could Have Affiliates Promote My Product.”
“No, Youtube maybe??”
“Ahh I know…I’ll create a blog and optimize the crap out of it.”
Yay! SEO
While all these thoughts are going through your mind, you forget one vital detail…
Your Competition Is Doing The EXACT Same Thing As You
There’s no shortage of digital products on the internet. And chances are some of them are close to the content or service that you are offering.
They too are posting content about their digital product…
On the same social platform as you…
And VERY LIKELY to the same audience.
You see how hindering that is?
After Mr algorithm is done playing with your content reach for a few days, your viewers might have already been swayed by a competitor…
…who happens to be posting about the same topic you are.
Same with ads. One person will see (I say “will” because the chances are incredibly high) your ad and maybe a few scrolls later, see a competitor’s ad.
Let’s say the person clicks through on your ad. For whatever reason, they don’t buy and they click back to Instagram.
Knowing Instagram, they take this information and show similar ads to that person.
(This happens to me every time)
Now instead of gaining the attention of that potential customer and converting (which is why you went out of your way to pay for these already expensive ads)…
…you end up piquing the customer’s interest in that product and losing that customer to a competitor.
While your ad cost goes up.
The Opposite Of What You Wanted
The same goes for Youtube ads…
And SEO (it already would take a long time to outrank top sites on Google anyway).
I’m not saying you should completely abandon these methods. They can be helpful depending on the product.
But because every business is pretty much doing the same thing, it is more difficult to convert the traffic that comes from these sources.
People just always have other options. You can’t control that.
But there is a much better way you can make your product stand out to your ideal customer so even when they have other options, they STILL pick yours over and over again.
That’s where my 5-step guide comes into play.
In this free guide, you will discover…
The 5 simple recession-proof steps to making your digital product stand out from the competition and Consistently attract Recurring Paying Customers
Here’s a quick overview of what to expect from this guide:
- The most crucial aspect of any digital product creation that–to your advantage–is often overlooked by other businesses.
- The main reason social media ads dampen your product’s chances of standing out in your customers’ minds.
- The one detail you need to base your marketing campaign around. If you get this wrong, your whole campaign could come crashing down very quickly. (step 2)
- How to craft a Unique Selling Proposition that NO ONE else in the market can possibly use except you.
- The single most influential way to attract the EXACT type of customers you want and instantly surpass the competition.
It beats every other way you could possibly think of and you’ll find it in step 4.
- The easiest way of getting recurring customers on autopilot.
“If This Would Help My Business So Much, Why Is It Free?”
Well…it’s simple. Actions speak louder than words.
Instead of telling you how much I can help your business grow, I prefer to show you.
In hope that when you implement the framework in this guide, my skills as a marketer/copywriter would be proven.
And maybe down the road, we might work together to market your current or upcoming digital product and take it to the next level.
Sound fair?? Sure hope so.