Choose Strategy Over Status when Hiring a Fractional CMO

There are a lot of reasons why you might choose one Fractional CMO over another. Some shine in the sales process. They know just what to say to get you to believe in them. Others boast lists of clients they’ve helped. Still, others, on paper, may seem like the perfect fit. At the end of the day, the message is clear. You can’t always trust their sales process, and you can’t even trust lists of clients and testimonials. You have to trust your instincts when hiring and not be fooled by these outside factors.

One of the factors that should be part of the conversation when hiring a Fractional CMO is their use of strategy. It really is the strategic process, and how that fits wit your company, that will make the difference. This should be an important factor when hiring a Fractional CMO to work with you.

Why Strategy Beats Status

So, why is strategy so important? Well, Fractional CMOs that have a lot of strategic experiences are focused on one thing – helping you achieve your goals. Those that are driven my status are driven by ego. This doesn’t always translate well. Your company is unique and your goals are unique. You want to work with a Fractional CMO who really understands this and will create a great strategy for your needs.

Strategically-focused Fractional CMOs are about more than just having ideas. They bring with them a lot of experience. Everything that they do – from analyzing data, to identifying problems, to solving those problems, are done to help you. Ultimately, they know how to get you where you want to be. It’s not about them at all. It’s about you.

Working with a Strategic Fractional CMO

Strategy is more important than status because you want to get results. That means you need to find a Fractional CMO that is good fit for your company by focusing on strategy. Here’s a look at what they can do:

Revenue Goals. Building a strategic plan is more than just choosing some marketing activities to focus on. A good, strategic Fractional CMO will adopt a revenue-first attitude when creating the marketing plan.
Align with Sales. Effective Fractional CMOs know that marketing can’t do it all alone. They need to be strategically aligned with sales to bring in more business. This is a marker of a good Fractional – if they downplay the role of sales, you’ll know they don’t have a strategic mindset.
Has Balance. Fractional CMOs that are focused on strategic growth understand that you need to take an all-encompassing approach with marketing. Balancing both quick wins and long term strategy will propel marketing forward.

Most importantly, the right Fractional CMO will listen to your goals and needs and formulate a strategy based on what you’re looking for. You should be able to approach them with any issue, and they will take that issue, create a plan to solve it, and also work towards improving the company’s revenue. This is the right focus for a Fractional CMO that is focused on strategy.

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