By AI Visibility Studio

When creators invest time writing blog posts, embedding videos, or publishing FAQ pages, they assume their content will be seen. But increasingly, platforms like Google, Bing, ChatGPT, and Perplexity rely on more than just words — they depend on structure.

And that’s where most creators fall short.

Without clear signals that explain what a page is and who it’s from, your content can be left out of AI summaries, ignored in search, and completely missed in rich results.

What Schema Actually Does

Schema markup is a form of structured data — invisible code embedded in a webpage that helps machines understand its contents.

It doesn’t change what appears on your site. Instead, it adds context.

Schema can tell search engines and content crawlers:

• “This is a blog post written by an expert.”
• “This section is a list of FAQs.”
• “This is a YouTube video with a full transcript.”
• “This content is published by a real business.”

Google uses schema to display rich results like star ratings, breadcrumbs, or FAQ dropdowns. Large language models (LLMs) like ChatGPT and Perplexity may use schema to determine whether your page is an article, a product, or something worth summarizing or citing.

“It’s like labeling your content in a library,” said a strategist at AI Visibility Studio. “Without structure, your site might look polished — but to machines, it’s unreadable.”

The Visual Builder Problem

Platforms built for creators — including visual website builders and closed CMS tools — are praised for their design, speed, and ease of use. They power thousands of sites for coaches, educators, and digital product businesses.

But under the hood, they often fall short in the areas that search engines and AI tools rely on to understand what’s on the page.

By default, these platforms generate minimal structured data.

Blog posts often lack:

• BlogPosting schema (which identifies a blog article)
• Person or Organization (which tells crawlers who authored the content)
• VideoObject (for embedded videos)
• Fallback HTML (for bots that can’t render JavaScript)

Even when content looks great to humans, it’s often invisible to search and AI tools without schema to describe it.

“Many of these platforms produce stunning websites,” said the founder of AI Visibility Studio. “But to AI models, they’re often unreadable. There’s no structured data, no meaningful markup — it’s like the page doesn’t even exist.”

When Schema Helps — And When It Hurts

Used properly, schema dramatically improves how your content is surfaced.

• Google’s structured data guidelines encourage it for blog posts, videos, FAQs, and more.
• LLMs like Perplexity and ChatGPT may use schema to help identify answers, authorship, and context.
• Bing supports schema markup to better understand and display your content.

But creators can overdo it — and that’s where things go wrong.

Common Schema Mistakes We See:

• Adding FAQPage schema to pages with no actual questions
• Injecting speculative tags like <llm-optimized=true> that AI models don’t recognize
• Over-marking pages with irrelevant types like HowTo, Event, or Product
• Copy-pasting bloated schema dumps from plugins without adjusting for context

The Result?

• Google may flag irrelevant or misleading schema as spam
• AI tools ignore content that lacks structure or includes unsupported tags
• Manual penalties can remove your site from rich result eligibility altogether

Even Google’s documentation makes it clear: structured data enhances visibility — but it’s not a ranking signal, and misuse can backfire.

“Adding every schema type under the sun doesn’t help,” said a strategist at AI Visibility Studio. “If anything, it signals to Google and AI that the site owner is guessing — not guiding.”

How Schema Actually Looks (Example from This Article)

For visual website builder platforms like Kajabi, the solution isn’t more code — it’s relevant code.

At a minimum, blog posts should include:

• BlogPosting schema (with headline, description, and URL)
• Person (author with name and link)
• Organization (publisher details)
• VideoObject (if a video is embedded, with a transcript field)
• FAQPage (only if there are real questions and answers)

Here’s an example of well-structured JSON-LD schema using the SchemaOL format, applied to this very article:

{
  "@context": "https://schema.org",
  "@type": "BlogPosting",
  "headline": "How Structured Data Helps Creators Get Found – And Why Too Much Can Hurt You",
  "description": "A creator-focused guide to schema markup: why it matters, how it improves AI and search visibility, and what mistakes to avoid when using it.",
  "image": "https://aivisibilitystudio.com/images/schema-ai-visibility-kajabi.webp",
  "author": {
    "@type": "Person",
    "name": "Elliot Drake",
    "url": "https://aivisibilitystudio.com/about/elliot-drake",
    "image": "https://aivisibilitystudio.com/images/elliot-drake-profile.webp"
  },
  "publisher": {
    "@type": "Organization",
    "name": "AI Visibility Studio",
    "url": "https://aivisibilitystudio.com",
    "logo": {
      "@type": "ImageObject",
      "url": "https://aivisibilitystudio.com/favicon-32x32.png"
    }
  },
  "datePublished": "2025-08-16T09:00:00+01:00",
  "dateModified": "2025-08-16T09:00:00+01:00",
  "mainEntityOfPage": {
    "@type": "WebPage",
    "@id": "https://aivisibilitystudio.com/blog/kajabi-schema-ai-visibility"
  }
}

This markup tells Google, ChatGPT, Bing, and Perplexity:

• This is a blog post, not just a landing page
• It has a real author, publisher, and description
• It can be indexed, summarized, or cited

Final Take: Structure Is What Gets You Seen

Structured data is no longer just an SEO add-on — it’s infrastructure.

Content that isn’t labeled properly may not be surfaced, summarized, or cited — no matter how valuable it is.

For site builders, the challenge is clear: make schema accessible, or risk being left out of the machine-readable web.

For creators, it’s even simpler:

If you want your work to be seen, make sure it can be understood.

You’ve already done the hard part — you made the content.
Structured data helps ensure it gets discovered.

What You Can Do Today

1. Get a visibility scan at AIVisibilityStudio.com
→ See what schema (if any) exists on your site
→ Understand what Google and AI tools actually see

2. Fix what matters
→ Start with BlogPosting, Author, Organization, and VideoObject
→ Match schema to your real content — not a plugin’s guess
→ Validate it with Google’s Rich Results Test

3. Ask for a tune-up
→ We’ll inject schema manually, line-by-line
→ Built for trust, AI accuracy, and long-term discoverability

Built the content? Let’s help make it visible → AIVisibilityStudio.com