3 Reasons Why Every Business Needs A Newsletter

1. Keeping In Touch

Your customers and clients are the lifeblood of your business. What better way to stay in touch with your existing customers than through a newsletter? A newsletter allows you to add personal touches to your relationship and celebrate your and your clients’ milestones.

In addition to furthering your relationship with your clients, a newsletter can allow you to introduce new products, offer special sales or discounts to your existing client base, and encourage referrals.

2. Reach New Customers

Most potential customers won’t buy immediately unless they have an immediate need or come to you through a robust referral. Often they will shop around and compare, which means you will likely never see them again.

However, suppose you have a free newsletter that offers interested clients the opportunity to learn more about you, your business, and your products for free.

In that case, they can also know more about your interaction with your existing customers. A newsletter can be a straightforward strategy to turn a one-time visitor into a lifetime customer.

3. Establish Your Expertise

No one knows more about your business than you do, making you an expert. Likely the construction of your own business has further left you with significant expertise in your field.

Share your nuggets of knowledge through your newsletter to deepen your relationship with your existing customers and convince potential customers that you are the answer to their problems.

Now that I have convinced you that you need to publish your newsletter, I want to go over a few questions that budding editors and publishers always ask.

What exactly is an electronic newsletter?

Like their paper counterparts, electronic newsletters deliver written messages, usually relating to a common theme or topic.

The main difference is that an electronic newsletter transcends paper and ink and most likely only ever exists on a computer screen.

Some electronic newsletters are delivered via email, while others are offered on the web. Most are provided in some combination of the two. Most of my ezines and newsletters are delivered via email but are available immediately via web page (or blog page) and RSS feed.

You can choose the method that is most suited to you and your audience.

How do you publish an electronic newsletter?

It is much easier to start the publication of your electronic newsletter than it is to start up a print publication. You need to decide on a topic, name your publication and start writing.

It is easy to find an audience (beyond your customer base if you choose) through the variinternet’s ous ezine and newsletter directories, for example, discussion boards for people interested in your topic.

You will need to determine a delivery method, which means most likely setting up your website or page on your existing website; creating an archive for your issues once they are made, which could mean setting up a blog; and tracking your readers, which likely means setting up a mailing or autoresponder service.