By Skillademia Team

Reddit is a social media forum where people can post, share and discuss content on various topics, from news and politics to hobbies and interests.

The exciting thing about this online community (besides allowing them to connect with like-minded people from all over the world and enabling them to keep up to date with current events) is that it allows users to create and join subreddits: communities dedicated to specific topics.

While Reddit can currently attract 50 million daily users, the platform has very particular dynamics that do not always work for all brands. So if you want to know if this virtual forum fits yours, check out these 10 Reddit stats that any marketer should consider in 2023.

1. Reddit has approximately 430 million monthly active users

According to Hootsuite’s most recent social media platforms report, Reddit is above applications such as Quora and only behind Twitter in terms of usage.

The information shows that this forum, one of the most important on the Internet, has approximately 430 million monthly active users, about 20% higher than the total U.S. population.

2. Reddit achieves more than 1 billion unique monthly visits

Although the number of users is far from Facebook’s numbers, when it comes to web traffic, Reddit generates more visits than Amazon. According to We Are Social’s annual report, this forum received more than 1 billion monthly unique visits in 2022.

It makes sense because Reddit is a platform that serves entertainment but also allows you to interact with users, share experiences or reviews, and learn from that flow of information.

3. 47.81% of Reddit’s global traffic comes from the United States

Reddit was born in 2005 in the United States, so it is not so surprising that this country is the one that contributes 47.81% of the visits to this platform.

According to the most recent data from Similar Web, these are the other regions that register the most traffic to the forum domain:

• United Kingdom: 7.06%.
• Canada: 6.94%.
• Australia: 4.31%.
• Germany: 3.14%.

4. The average time a user spends on the Reddit website is 9 minutes 39 seconds

There is one particularity of Reddit, and that is that not all users must have an account to access this forum.

Although Reddit attracts more than one billion users per month, only about 50 million of them log in to this social network daily, which means that not all register to interact on the platform.

But how much time do these daily users spend on Reddit on average? According to Hootsuite, users, on average, log in for nine minutes and 39 seconds daily. That makes Reddit’s website number 18 in the top 20 most visited pages on the Internet today, ranking only behind Netflix.

5. There are approximately 3.4 million active subreddits on Reddit

Subreddits are communities within Reddit that group people interested in the same topics.

According to the most recent Reddit Matrix data, as of May 2022, approximately 3.4 million subreddits had been created, of which only 551,076 were built between April 2021 and April 2022.

The data further indicates that nearly 1,533 of these communities are open daily.

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