Adpearance Awarded Google Premier Partner Status

Adpearance’s digital advertising solutions utilize cutting-edge technology to deliver results for our clients. As a result of our hard work, Google Ads has awarded Adpearance with Google Premier Partner status for 2023, the ninth consecutive year in a row.

The Google Partner Program

Google Partner badges are given to digital advertising providers who demonstrate Google Ads knowledge and expertise. The program criteria were overhauled in 2022, raising the benchmark for all providers and demanding greater diversification of products. Three different types of badges can be earned – Member, Partner, and Premier Partner –  each progressively more difficult to earn.

Partner Status

Before Adpearance could earn the Premier Partner badge, we first had to meet the requirements for a standard Google Partner. To qualify for Partner status digital advertising providers must fulfill the following criteria:

• Performance: 70%+ Optimization Score

• Spend: At least $10,000 over a 90-day period

• Certification: At least 50% of account strategists are certified through the Google Ads Skillshop with at least 1 user in Search, Display, Shopping, and Video

Premier Partner Status

Once we achieved partner status, we were eligible for Premier Partner status. Premier Partners consist of the top 3% of Google’s participating advertisers in the U.S and are determined by:

• Client growth: Ability for partners to grow their existing clients and acquire new clients, measured by year-over-year ads spend growth and ads spend among first-time Google Ads clients

• Client retention: Demonstrated ability to sustain client business, measured by the percentage of clients retained year-over-year

• Product diversification: Demonstrated investment in results-focused product mix beyond Search, measured by the percentage of spend on Display, Apps, Video, and Shopping each year

• Annual ads spend: Investment in Google Ads or Google Marketing Platform, measured by spend across managed accounts each year.

Adpearance continues to evolve our digital advertising services with the latest tech, incorporating Performance Max campaigns and more video and display advertising in our client’s strategy to build a full-funnel advertising approach for our customers. Premier Partner Status allows us to deliver best-in-class results for our clients through exclusive educational opportunities and insights, the latest beta programs, and dedicated Google support.

Interested in Partnering with Adpearance?

Work with a digital marketing company that maximizes the best available advertising opportunities, connects ads to sales, prioritizes performance, and makes the experience stress-free. Get the ball rolling with a free, 45-minute digital analysis to help understand the competitive landscape and gain a custom plan of action to get the conversation started.

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