Consider These 7 Digital Marketing Careers – Forbes

Digital marketing professionals possess a mix of strong communication skills, business savvy and technical know-how. Many academic institutions in the U.S. can prepare you for work in this well-paying field by offering a degree in marketing with a digital marketing specialization.

Digital marketing career options are vast and diverse. Most large public and private organizations employ SEO specialists, social media managers, copywriters and other marketing professionals to conduct messaging. And growing options for freelance work now provide even more opportunities for enterprising marketing professionals.

Below, we’ll highlight some of the most popular positions in the field of digital marketing, including the earning potential for each. This guide is intended to help recent graduates just starting out and current professionals looking to take their careers to the next level.

What Is Digital Marketing?

Digital marketing involves marketing online via digital devices like laptops and cell phones. Though traditional marketing platforms like television and billboards still exist, today, the internet is the place to market to people, with the digital marketing industry valued at nearly $321 billion in 2022, as reported by Expert Market Research.

Digital Marketing vs. Traditional Marketing

Digital marketing is far cheaper than traditional forms like print display ads. And people are spending more time online, with the average person now spending more than eight hours a day on the web, according to HighSpeedInternet.com.

Marketing professionals can now learn in practically real time exactly how many people saw an ad and how many clicked the link. They can send push notifications to reach customers at the most opportune times. They can even reach a person by marketing to their avatar in a video game.

Strategies

Modern marketing professionals employ a wide array of strategies to reach users, including search engine optimization (SEO), search engine marketing (SEM), influencer marketing, email direct marketing and e-books, along with non-internet methods like TV ads, billboards and on-hold recordings.

Education

To land jobs in digital marketing, academic institutions around the country offer various educational options, including marketing certificates, two-year associate degrees, four-year bachelor’s degrees, master’s degrees, MBAs with a marketing focus and even doctorates. Many programs offer online digital marketing degrees to accommodate learners with busy schedules.

Digital Marketing Careers

Whatever your skill set, the digital marketing field offers abundant options for a rewarding and well-paying career. Good with data? Marketing analyst might be the right job for you. Enjoy talking to people? Think about becoming a social media manager.

Digital marketers tend to earn above-average wages, and most positions require only a bachelor’s in marketing or a related subject. Below are a few of the most popular careers in digital marketing, including salary data from the U.S. Bureau of Labor Statistics (BLS) or Payscale unless otherwise noted.

Digital Marketing Analyst

2022 Median Salary: $68,230
Job Description: Digital marketing analysts gather and analyze data on consumers and business competitors to help their employers better understand market conditions. These professionals use research tools like surveys, opinion polls, consumer focus groups and literature reviews to examine factors such as customer preferences.

With many sectors utilizing market research, digital marketing analysts work in various industries. And the field is fast-growing, with the BLS projecting an added 150,300 positions between 2021 and 2031—a 19% increase, far faster than the average projected growth for all occupations.

Digital Marketing Manager

2022 Median Salary: $140,040
Job Description: Digital marketing managers plan programs and initiatives on behalf of companies to generate interest in products or services. These professionals often work closely with department heads and others in upper management to develop marketing plans and budgets.

Digital marketing managers must think creatively to compete for the scarce attention of internet users and stand out from competitors. To this end, digital marketing managers frequently use contests, sponsorships and sales plans like discounts and coupons.

Marketing managers typically have related job experience and are often promoted from within. Marketing manager positions are well-paying, and the growth outlook is strong. The BLS expects the number of marketing managers in the United States to increase by 10% from 2021 to 2031.

Social Media Manager

Average Salary: Approximately $54,600
Job Description: Social media managers operate social network profiles on behalf of their employers to achieve marketing and other goals. They communicate with customers, write corporate statements and develop strategies for marketing across various social media platforms. These professionals often serve as their company’s online voice, speaking out on current issues and interacting with members of the public.

Social media managers must have strong communication and interpersonal skills and be able to meet strict deadlines. Key skills for social media managers include corporate communications, paid media marketing, campaign planning and client interaction.

Content Strategist

Average Salary: Approximately $66,400
Job Description: Content strategists create content plans for their employers and often help bring those plans to fruition. They create cohesive messaging by working closely with social media managers, marketing analysts and designers. Content strategists’ work is separated into projects, and they must consider which visual elements best support the written content.

Strong communication skills are critical. Effective content strategists also have proficiency in technical writing, user experience and people management. These professionals may work for many firms in their careers and are often freelancers.

Copywriter

Average Salary: Approximately $56,500
Job Description: Copywriters create effective advertising to promote the sale of goods or services. They can capture an increasingly rare market share and speak directly to consumers with limited attention and time. Copywriters develop slogans, short messages and other creative content, often in collaborative work environments. These professionals meet with clients regularly to understand their needs and follow projects through to rollout.

Excellent writing skills are a must to deliver powerful and persuasive messages. Copywriters must work well within stringent deadlines and be able to think outside the box. When employed by a company, a copywriter will often produce all levels of its written communications, from emails to press releases, both internal and external.

SEO Specialist

Average Salary: Approximately $49,900
Job Description: Search engine ranking means everything these days, and SEO specialists ensure their organizations appear at the top in search engine results pages. They develop and continually update SEO in accordance with best practices, which change frequently.

SEO specialists must stay current on the latest tricks to enhance a company’s online visibility, such as knowing which keywords to incorporate on a webpage to ensure it appears in web searches for those keywords. SEO specialists must have a deep knowledge of HTML and other coding languages, as well as search engine analytics.

Email Marketing Specialist

Average Salary: Approximately $54,400
Job Description: Email marketing specialists help their companies advertise using email, though their responsibilities may vary by employer. These specialists determine what customers want and plan and execute email marketing campaigns accordingly. They develop marketing plans for specific products or brands that align with their company’s mission and public image.

Email marketing specialists must understand how to reach a targeted demographic, including the most effective marketing mediums and how to stay within a budget. These professionals typically possess strong skills in marketing communication, strategic marketing, project management and social media marketing.

Frequently Asked Questions (FAQs) About Careers in Digital Marketing

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