Who’s In Charge of Ads: Understanding Marketing Responsibilities

If you’ve ever thought that the responsibility for ads squarely rests on the shoulders of the marketing department alone, it might be worth thinking again. It’s a common misunderstanding that has, unfortunately, molded the way businesses function.

However, there are many roles that have an influence on marketing activities that, in turn, give them a sense of responsibility as well.

In this post, we’re going to look at how different roles in a business can have an impact on marketing so that you can readjust your perspective to include the whole picture of your marketing responsibilities, from start to finish.

Repurposed from our Marketing School podcast.

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