I know it is a habit for a lot of people to add our family, friends, and relatives to our new Facebook business page. We believe that this will help us reach out to more people and maybe even get more likes for our page. However, I want to tell you why adding your family, friends, and relatives is a bad idea for your Facebook business page.

Having friends and family on your business page can hurt your reach and visibility because Facebook’s algorithm sees them as “low quality” followers. This means that when you post something on your business page, Facebook will not show it to many people because it is considered “low quality”. Additionally, Facebook will recognize that most of your followers are not in your target market, and will not recommend your page to anyone who might be interested in what you offer.

Why and how?

The idea here is that if your business page has a bunch of people that are not interested in the services you provide, then it can be seen as a less authoritative and trustworthy source by Facebook’s algorithm. This means fewer people will see your posts, engagements will be low, and even the few people who do come to your page won’t be interested in what you offer.

The algorithm will be seeing that your followers are also following on pages that are irrelevant to your niche, and thus will be recommending other pages that might better match their interests. They could also be thinking that your page is targeting the wrong audience, and will not be showing it to people who might actually be interested.

The right thing to do

A great way to increase your reach and visibility on Facebook is by targeting the right people — those who are genuinely interested in what you have to offer. You can do this by using targeted Facebook ads, influencer marketing, and through SEO optimization. You can also reach out to your target audience by joining relevant Facebook groups and engaging with their members.

When it comes to growing your business page, the key is to focus on quality rather than quantity. Take the time to build relationships with people who are actually interested in what you offer and engage with them regularly. This will help you create a community of followers who are genuinely interested in your products and services.

Takeaway

If you want to make the most out of your Facebook business page, it’s important to remember not to add family, friends, or relatives as followers. Instead, focus on building relationships with people who are genuinely interested in what you have to offer and engage with them regularly. Doing this will help you create a strong, active community of followers who are more likely to engage with your content and purchase your products or services. With the right strategies in place, you can grow an engaged following that will support the growth of your business. Good luck!

If you want to learn how to use Facebook to market your business, you can check out our ultimate guide to Facebook marketing for beginners to get started.