Digital marketing basics

Begin with research: Start with research to understand your customers and learn about their doings and where they socialize online.

Be intentional: Begin on a select few platforms where your consumers are most active. Invest your time and resources on the platforms that bring the most reach instead of spreading your resources thin. Take local advertising into consideration.

Provide value through content: Use the 80/20 rule to create and share content. 80% of your attempt should be focused on assuming value to your customers, and 20% focused on sharing information about your business and products.