Category: AI

From Frustration to Conversion: Why Upgrading Your Chat Software is a Must in the AI Era

Have you ever clicked a chat button on a website only to regret it immediately? The rise of artificial intelligence has dramatically shifted customer expectations for website chat experiences. Today’s prospects expect immediate, accurate, and personalized responses — a far cry...

Micro-Influencers vs. AI-Generated Influencers: Who Wins in 2025?

As a freelance digital marketer in Thrissur, understanding the dynamics of micro-influencers and AI-generated influencers is essential to crafting effective strategies in 2025. Micro-Influencers Authenticity and Trust: Micro-influencers build genuine relationships with niche audiences, enhancing trust. Relatable Content: Their human touch...

Maximizing Your Q4 Campaigns with Online and Offline Conversion Tracking: The Key to Uncovering…

As the year-end shopping season approaches with major events like Black Friday and Cyber Monday, marketers face the challenge of optimizing their campaigns to capture the highest possible return. But are you tracking your campaigns effectively across both online and offline...