Hiring a marketing coach is a topic that sparks varied opinions and debates. Some people swear by the benefits of coaching, claiming it has transformed their lives and careers. Others...
What is tone of voice and why does it matter?
The tone of voice in marketing refers to the style, attitude, and personality conveyed through written or spoken content used to promote a brand, product, or service. It encompasses the choice of words, sentence structure, grammar, and overall messaging style employed...
The Power of Storytelling in Marketing: How to Engage Your Audience

Storytelling is a captivating art that has been embedded in human culture for centuries. And in today’s fast-paced and competitive marketing landscape, the role of storytelling has become crucial. Effective...
How to Successfully Launch Products Like Apple

When it comes to product launches, Apple sets the gold standard. The tech giant consistently excels at introducing new products that capture the market’s attention and generate substantial sales. With...
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How to Get Unstuck from Marketing Stagnation

Marketing stagnation is a common pitfall for businesses. It’s the proverbial quicksand where the more you struggle with the same old strategies, the deeper you sink. So if you’re feeling...
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What These Disney Marketing Strategies Can Teach Marketers

Disney, a global entertainment powerhouse, has captured the hearts and imaginations of millions of people around the world. This is only compounded by their thriving streaming platform, Disney Plus (or...
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How Inbound Marketing Is Changing – And What to Do About It

Inbound marketing has been the go-to marketing strategy for many businesses for some time now. However, the field is constantly evolving, and what used to work a few years ago...
Getting Customer Reviews
Getting reviews from your customers is a valuable way to build your online presence and reputation. It gives visitors to your site the confidence in your service, information or products. Reviews feature in the top reasons for choosing one supplier over...
Marketers Reveal The Top 10 Most Underrated Digital Marketing Activities

When it comes to digital marketing, there are a plethora of channels and tactics that marketers can leverage to improve their brand’s online presence. However, many of these channels are often overlooked or underestimated, despite their potential to deliver significant results....
Are Newsletters Actually a Profitable Business?

Newsletters have become a popular way for individuals and businesses to share their thoughts and connect with their audience. But are they really a good business? In this post, we’ll...
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5 Ultimate Reasons Why You Should Use Brand You’s Marketing Program
Starting a business is not an easy task. It takes a lot...
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We’re Celebrating 17 Years of Koozai Today

We’re delighted to announce that today is Koozai’s 17th birthday and we’ve been busy celebrating in style with a special event this week to mark the milestone! During our celebrations at the Fareham Innovation Centre, our team got together for a...
5 Useful Ways to Promote Your Content on LinkedIn
As the world’s largest professional network on the internet, LinkedIn is flooded with professionals and employers seeking to land for opportunities like jobs, internships, networks, and related professional relationships. LinkedIn is also the go-to when it comes to finding career-related content...
Gender Marketing: Should Marketers Shape or Shatter Stereotypes?

100+ ChatGPT Prompts to Supercharge Your Marketing Efforts

ChatGPT is one of the finest examples of artificial intelligence in action. OpenAI released the bot on November 30, 2022, and within five days it had over a million users. If...
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The Best Digital Marketing Agencies in London

The number of digital advertising agencies in the UK has done nothing but grow over the last decade, and the data shows this isn’t going to slow down anytime soon. 2023 has seen a 6.2% increase, with a massive 7,672 digital...
The Hampshire Digital Marketing Scene
Overall, the digital marketing scene in Hampshire is vibrant and diverse, with a range of companies and agencies offering a variety of services to businesses looking to succeed in the online world. Whether you’re a small business owner looking to increase...
A Digital Marketing Guide for Beginners

Are you new to the world of digital marketing? Perhaps you’ve had a website for some time but it’s not really making any money, or you’re launching a new ecommerce website and want to get your ducks in a row? It’s...
34 Digital Marketing Trends You Can’t Ignore in 2023

This post was updated December 2022. At one time, artificial intelligence, voice search engine optimization (VSEO) and the Internet of Things (IoT) advertising were ambitious concepts bordering on the ridiculous....
The 15 best digital marketing agencies in Hampshire [2022]

Who are the best digital marketing agencies in Hampshire? According to Hampshire County Council, there are over 62,000 business enterprises in the county and digital marketing is vital to all of them. Whether you’re a maritime business, a healthcare provider, or...
How To Identify Your Competitors
Most businesses have main targets when it comes to competition, but these are rarely realistic and often don’t include the nearest competitors. You shouldn’t always focus on the industry leader, as every business is unique. For digital marketing purposes you need...